Letting customers' stated wants drive product innovation is likely to work well in all markets.

Question

Quizplus · Accepted Answer

Letting customers' stated wants drive product innovation may not work well in all markets because sometimes customers may not know what they want or their stated wants may not align with their actual needs. In some cases, companies may need to identify latent needs that customers have not expressed and develop innovative solutions to address those needs.

Letting Customers' Stated Wants Drive Product Innovation Is Likely to Work