Which of the following statements is NOT true with regard to new product development?
A)Radical innovation is critical to future growth and even survival of the firm.
B)A successful new product does more good for an organization than anything else that can happen.
C)The new products process is exceedingly simple and can be used easily to increase profits.
D)Business firms expect and get a high percentage of their sales and profits from new products.

Question

Quizplus · Accepted Answer

The statement that "The new products process is exceedingly simple and can be used easily to increase profits" is not true. Developing a successful new product is a complex and challenging process that requires significant resources, knowledge, and expertise. It involves various stages, including idea generation, screening, concept development and testing, product design, testing and validation, and commercialization. Therefore, it cannot be considered as an easy and straightforward way to increase profits.

Which of the Following Statements Is NOT True with Regard