With reference to the new products process,when the firm ____,it is called the ready-fire-aim approach.
A)lacks senior management support
B)does not pay enough attention to quality
C)chases a moving target
D)does not do the required homework before beginning development

Question

Quizplus · Accepted Answer

The ready-fire-aim approach refers to a situation where a firm does not do the required homework before beginning product development. This approach means launching a product without proper research and planning which can result in a waste of resources and ultimately failure.

With Reference to the New Products Process,when the Firm ____,It