Products that take a firm into a category or market new to it are best described as:
A)repositioned products.
B)new-to-the-firm products.
C)cost reductions.
D)line extensions.

Question

Quizplus · Accepted Answer

Products that take a firm into a category or market new to it are referred to as "new-to-the-firm" products because they are new product offerings for the company. Repositioned products involve a change in the target market or brand message for an existing product. Cost reductions refer to efforts to lower the production costs of current products. Line extensions involve introducing new products within an existing product line.

Products That Take a Firm into a Category or Market