Which of the following new product categories is also known as flanker brands?
A)Line extensions
B)New-to-the-world products
C)Improvements and revisions to existing products
D)Repositionings

Question

Quizplus · Accepted Answer

Line extensions are new products introduced in the same category as an existing brand, often referred to as "flanker brands." These products typically have slight variations from the original brand and are intended to capture a larger share of the market.

Which of the Following New Product Categories Is Also Known