Which of the following firms will have the most effective global new product programs?
A)Firms which have implemented total quality management
B)Firms which use quality circles
C)Firms with a global innovation culture
D)Firms which are leaders in their respective industries

Question

Quizplus · Accepted Answer

Firms with a global innovation culture are likely to have a strong emphasis on generating new ideas and developing new products globally, which can lead to more effective global new product programs. Total quality management and quality circles may improve product quality and efficiency, but may not necessarily lead to better global new product development. Being a leader in the industry may provide some advantages in terms of resources and market position, but does not guarantee effective global new product programs.

Which of the Following Firms Will Have the Most Effective