Which of the following categories of new products would present higher risks and uncertainties as well as associated costs of development and launch?
A)Line extensions
B)New-to-the-world products
C)Improvements and revisions to existing products
D)Repositionings

Question

Quizplus · Accepted Answer

New-to-the-world products present higher risks and uncertainties as well as associated costs of development and launch because they require completely new ideas and technologies that haven't been tested in the market before. They also require significant investment, market research, and advertising to create awareness and generate demand.

Which of the Following Categories of New Products Would Present