A marketing researcher is most likely to serve as a(n)_____ in a new product development team.
A)functional representative
B)process manager
C)scientific advisor
D)project leader

Question

Quizplus · Accepted Answer

A marketing researcher's expertise is primarily in gathering and interpreting customer insights and market trends. Therefore, they are best suited to serve as a functional representative in a new product development team, providing information about target customers, competitors, and market opportunities. While they may collaborate with the process manager, scientific advisor, and project leader, their primary role is to offer insights and recommendations from a marketing perspective.

A Marketing Researcher Is Most Likely to Serve as A(n)_____