The _____,a strategy for new products,ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.
A)product concept
B)product portfolio
C)product framework
D)product innovation charter

Question

Quizplus · Accepted Answer

The product innovation charter is a document that outlines the product development team's goals and objectives, as well as the marketplace opportunities that the new product should address. It ensures that the new product aligns with the firm's overall objectives and strategies. Choice A (product concept) refers to the idea or concept for the new product, and Choices B (product portfolio) and C (product framework) do not specifically address the strategy for new product development.

The _____,A Strategy for New Products,ensures That the New Product