Selling the same standardized product and using the same basic marketing approach in each national market is called multidomestic strategy.

Name: Selling the same standardized product and using the same basic marketing approach in each national market is called multidomestic strategy.
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Question

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If managers decide that their organization should sell the same standardized product in each national market in which it competes, and use the same basic marketing approach, they adopt a global strategy.

Selling the Same Standardized Product and Using the Same Basic