A(n) _____ broadly defines an organization's purpose-what it is seeking to achieve from its activities-identifies what is unique or important about its products to its employees and customers, and also distinguishes or differentiates the organization in some ways from its competitors.
A)business plan
B)mission statement
C)SWOT analysis
D)general advertisement
E)strategic plan

Question

Quizplus · Accepted Answer

A mission statement is a broad declaration of an organization's purpose that identifies the organization's products and customers and distinguishes the organization from its competitors.

A(n) _____ Broadly Defines an Organization's Purpose-What It Is Seeking