Currently, our system is characterized by a lack of fit between what the customer wants and what the SCM system is best able to provide.As a result, which of the following would apply? I.The only way to restore fit is for the firm to change the market segment it is going after.
II)Unless something is done, our firm will not be the most effective and efficient long-term supplier.
III)Any firm can successfully counter such inconsistencies through the use of patents and aggressive advertising.
A)I only.
B)II only.
C)III only.
D)I and II only.
E)I, II, and III.

Question

Quizplus · Accepted Answer

Option I is not a viable solution as changing the market segment would require significant changes to the firm's strategy and operations. Option III is also not a valid solution as patents and advertising cannot necessarily address a lack of fit between customer wants and the supply chain. Option II is the most appropriate and realistic solution as it acknowledges the need for action to enhance the effectiveness and efficiency of the firm's supply chain in meeting customer needs.

Currently, Our System Is Characterized by a Lack of Fit