Which of the following decisions would NOT be under the direct control of operations managers?
A)What resources will be used to satisfy customer demand?
B)What customers should be targeted with greatest priority?
C)What suppliers should provide needed inputs?
D)What mode of transportation should be used to ship products? Customer targeting is primarily the responsibility of the marketing function.

Question

Quizplus · Accepted Answer

Customer targeting is primarily the responsibility of the marketing function. Operations managers are responsible for decisions related to resources, suppliers, transportation, and other aspects of production and delivery of products or services.

Which of the Following Decisions Would NOT Be Under the Direct