Sales contests serve as incentives to achieve long-term sales goals,but they typically lead to high levels of absenteeism and turnover.

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Sales contests are special sales programs offering salespeople incentives to
achieve short-term sales goals. Occasionally, contests may run for as long as a year; examples include the insurance or real estate industry's million dollar club. Many sales managers feel that these contests, as well as bonuses, can increase the team spirit of their sales groups, interest in the job, and job satisfaction and can discourage absenteeism and turnover.

Sales Contests Serve as Incentives to Achieve Long-Term Sales Goals,but