Which of the following helps predict a firm's future revenues when planning the company's marketing and sales force activities?

Question

Quizplus · Accepted Answer

Sales forecasting is one method used to predict a firm's future revenues when planning the company's marketing and sales force activities. Since customer satisfaction is the purpose of every business, the forecast of customer needs is of primary importance. Forecasting is an integral part of planning that contributes to overall organizational effectiveness.

Which of the Following Helps Predict a Firm's Future Revenues