Rubin is making a sales call on McHenry Heating and Air Conditioning tomorrow.This afternoon,he sent a bunch of balloons and a note to the firm's buyer that said,"Did you know tomorrow is your lucky day?" What type of approach is used by Rubin?
A) Curiosity
B) Product
C) Opinion
D) SPIN
E) Customer benefit

Question

Quizplus · Accepted Answer

The curiosity approach involves the salesperson asking a question or doing something to make the prospect curious about a product or service. The salesperson hopes to increase the interest of the prospect and make a sale.

Rubin Is Making a Sales Call on McHenry Heating and Air