With reference to the prospect's five mental steps in buying,the first step is the desire to buy the product.

Name: With reference to the prospect's five mental steps in buying,the first step is the desire to buy the product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first mental step is capturing and maintaining the prospect's attention. This step may be difficult because the prospect may be distracted or lacking interest. Desire is the third mental step in buying.

With Reference to the Prospect's Five Mental Steps in Buying,the