Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink gifts in various combinations in picnic hampers. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."
-A corporate customer wanted to give similar Clearwater hampers to its customers who come from a variety of different ethnic backgrounds.The cultures of some clients disapprove of eating pork and drinking alcoholic beverages.This unique request would require Clearwater to act as a _____ so that each individual gift was culturally appropriate.

Question

Quizplus · Accepted Answer

Clearwater needs to tailor a custom solution for the customer to ensure that each recipient of a hamper receives one that is culturally appropriate. Clearwater's salespeople need to be creative problem solvers who have the ability to develop and combine nontraditional alternatives to meet the specific needs of the customer.

Clearwater Hampers Clearwater Hampers Is a Small British Company That Sells Luxury