In cases where there are a large number of prospects for a product,a salesperson should most likely use:

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In cases where there are a large number of prospects for a product, direct-mail prospecting is sometimes an effective way to contact individuals and businesses. Direct-mail advertisements have the advantage of contacting large numbers of people, who may be spread across an extended geographical area, at a relatively low cost when compared to the cost of using salespeople.

In Cases Where There Are a Large Number of Prospects