Premiums are used solely to encourage customers to come into the retailer store.
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Q12: Industrial advertising has more specified channels of
Q13: According to the text,salespeople who are product
Q14: Trade advertising is advertising the retailer conducts
Q15: The three major categories of premiums are
Q16: Price refers to the value of a
Q18: Sales training is the effort put forth
Q19: To reduce the amount of time that
Q20: A premium is an article of merchandise
Q21: Salespeople should familiarize themselves with the company's
Q22: Sales force automation addresses three broad areas
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