Which of the following would most likely include a trial sample or request consumers to complete a questionnaire to receive a free product sample?
A) Trade advertising
B) Industrial advertising
C) Cooperative advertising
D) Retail advertising
E) Direct-mail advertising

Question

Quizplus · Accepted Answer

Direct-mail advertising is mailed directly to the consumer or industrial user; it is an effective method of exposing these users to a product or it reminds them that the product is available to meet a specific need. Often, trial samples or coupons accompany direct-mail advertising.

Which of the Following Would Most Likely Include a Trial