A "product" is a bundle of tangible attributes,while intangible attributes are called a "service."
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Q1: A firm's marketing mix consists of product,price,place,and
Q2: Relationship marketing is based on an idea
Q3: The typical salesperson sells either goods or
Q4: "Household" refers to a decision-making unit buying
Q5: Marketing helps generate sales by providing the
Q7: A transaction is a trade of values
Q8: Wholesalers are in the distribution channels exclusively
Q9: Firms typically spend more money on advertising
Q10: The trend in relationship marketing today is
Q11: "Government" is an organization that supplies goods
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