Roy loves cooking and recently quit his job as an engineer to open a restaurant in a small,rural town.Roy serves the most exquisite cuisine in an elegant atmosphere.Nevertheless,sales have been so slow that Roy may have to close the restaurant.Roy's only competitor is a very successful café that serves your choice of one meat,three vegetables,and dessert cooked "country style" with tea or coffee for under $6.00 per person.Roy's business is most likely struggling because Roy has a _____ orientation.

Question

Quizplus · Accepted Answer

Roy is focused on what he likes to cook or produce rather than what customers want, which is why his business is struggling.

Roy Loves Cooking and Recently Quit His Job as an Engineer