In Order for a Firm to Realize the Full Benefits

In order for a firm to realize the full benefits of the marketing concept,that philosophy must be translated into action.This means marketing activities must be fully coordinated,well managed,and:

A) the mission statement must be time-sensitive.
B) management must have a sales volume orientation.
C) the company must rely on short-term strategic windows.
D) the chief marketing executive must be given a key role in company planning.
E) marketing goals must be customer-oriented, nonspecific, flexible, and quantitative.