Coca-Cola
For decades, people in Rome, Georgia, drank more Coca-Cola per capita than anywhere else in the world. That success has been attributed to the Barron family who were the local bottlers for Coke products. The Barrons believe that their success was due to customer loyalty. Through most of the twentieth century, the bottler cultivated small retailers and worked hard, selling Coke from stores to schools to doorsteps. The personal service is remembered by people who grew up in Rome. When someone passed away, the Coke salesperson would leave a couple of cases on the deceased's family's front porch.
-Because the Rome Coke bottler stressed the wants of the buyers,it is obvious that it was a supporter of:

Question

Quizplus · Accepted Answer

The Rome Coke bottler most likely adhered to the marketing concept. The bottler's planning and operations were customer oriented and marketing activities were organizationally coordinated.

Coca-Cola For Decades, People in Rome, Georgia, Drank More Coca-Cola Per