Coca-Cola
For decades, people in Rome, Georgia, drank more Coca-Cola per capita than anywhere else in the world. That success has been attributed to the Barron family who were the local bottlers for Coke products. The Barrons believe that their success was due to customer loyalty. Through most of the twentieth century, the bottler cultivated small retailers and worked hard, selling Coke from stores to schools to doorsteps. The personal service is remembered by people who grew up in Rome. When someone passed away, the Coke salesperson would leave a couple of cases on the deceased's family's front porch.
-The Coke bottlers in Rome most likely instructed the firm's sales force to use:

Question

Quizplus · Accepted Answer

Relationship marketing is the creation of customer loyalty, and it was key to the success of the Rome Coke bottler. Organizations use combinations of products, prices, distributions, promotions, and services to achieve this goal. Relationship marketing is based on the idea that important customers need continuous attention.

Coca-Cola For Decades, People in Rome, Georgia, Drank More Coca-Cola Per