When Volkswagen produced a car boasting a dashboard with a compass pointing toward Mecca and a special shelf to hold a copy of the Koran,it proved that it was indeed a _____________________ brand.

Question

Quizplus · Accepted Answer

The term "glocal" combines "global" and "local," indicating that Volkswagen adapted its global product to meet local cultural or religious needs, in this case, catering to Muslim consumers by including features specific to their religious practices.

When Volkswagen Produced a Car Boasting a Dashboard with a Compass