Hampton Road is an exclusive manufacturer and marketer of luxury,high end luggage and travel accessories.As it expands to the Indian market,it is not satisfied with the distribution partners available there,fearing that they do not exhibit the right image for the brand.Hampton Road should consider _____________________________.
A) direct-to-consumer sales
B) contract manufacturing
C) forward integration by company-owned stores
D) eliminating plans to market in India
Correct Answer:
Verified
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