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True Blue Produces Water Treatment Products

Question 29

Multiple Choice

True Blue produces water treatment products. The firm has constructed several distribution centers in its EU markets that are specifically designed to accommodate the special tanker trucks used to transport the treatment chemicals.Its increased ability to control pricing in these markets is related to __________________.


A) asset specificity
B) its large size
C) its prior experience in the international marketplace
D) market acceptance of the product

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