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Eric's Supervisor Advises That His Prices for Organic Pet Foods

Question 27

Multiple Choice

Eric's supervisor advises that his prices for organic pet foods in the Japanese market must deliver a 40% gross profit margin per unit no matter what competitive and demand conditions are evident.Eric is thus forced to apply _____________ pricing.


A) market-based
B) cost-based
C) competition-based
D) marketing-mix based

Correct Answer:

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