When marketers of wallpaper discovered that customers in North America used the product purely for decorating purposes,and customers in eastern Europe purchased the product primarily to cover flaws in the structure of aging housing stocks,they identified a difference in all of the following except _____________________________.

Question

Quizplus · Accepted Answer

Because there is a difference in the condition of the walls between the two markets, there is a difference in product use conditions.

When Marketers of Wallpaper Discovered That Customers in North America