Consumers in Venezuela are familiar with the American brand of Natchez potato snacks due to initial marketing messages creating brand awareness for the product.Recently several local snack producers have launched alternatives to Natchez,and the company has shifted its promotional message to one with an emotional appeal suggesting that families who snack together stay together.In Venezuela,Natchez potato snacks are in the _________ phase of the product life cycle

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The fact that several local snack producers have launched alternatives to Natchez suggests that the product has been on the market for some time and has reached a level of acceptance by consumers. The shift in promotional message to an emotional appeal is also characteristic of the maturity phase, where competition is high and the focus is on differentiating the product. Additionally, the introduction and growth phases are typically characterized by high sales growth and more aggressive marketing, while the decline phase sees decreasing sales and a reduction in marketing efforts.

Consumers in Venezuela Are Familiar with the American Brand of Natchez