The shape of the PLC curve in foreign markets is determined by ______________________________________.

Question

Quizplus · Accepted Answer

The shape of the PLC curve in foreign markets is determined by the starting point, the take-off point, and the rate at which acceptance occurs. These factors will vary in different foreign markets, leading to differences in the shape of the curve. The shape of the curve in the domestic market may be a factor, but it is not the determining factor. The target audience of the product does not have a direct impact on the shape of the curve. The slope of the diffusion pattern before the starting point may influence the starting point, but it is not the only factor that determines the shape of the curve.

The Shape of the PLC Curve in Foreign Markets Is