The increase of the adoption rate after the take off point is mainly due to the interpersonal communication development (word-of-mouth)among the members of the foreign target segment.

Question

Quizplus · Accepted Answer

The statement is true. After the take-off point, the adoption rate is mainly influenced by word-of-mouth communication, which is facilitated by interpersonal communication among the members of the target segment.

The Increase of the Adoption Rate After the Take Off