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When Snak-Rite Foods Entered the Chinese Market with Its U

Question 22

Multiple Choice

When Snak-Rite Foods entered the Chinese market with its U.S.tagline,"Thirty-Three Flavors to Tempt Your Taste Buds," it received a lukewarm reception from consumers at best.Where did Snak-Rite go wrong?


A) Snak-Rite did not consider the functional use of its products.
B) American products are not in demand in China.
C) Snak-Rite did not offer enough flavors to satisfy the Chinese demand for variety.
D) China is a collectivist culture not necessarily appreciative of great variety.

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