Renata is global marketing manager for True Heart jeans.Her attempt to market the same designs in Malaysia as those sold in the U.K.was unsuccessful,as the fabric proved too heavy and the colors too bland.Renata failed to take ____________ factors into consideration.

Question

Quizplus · Accepted Answer

The physical/environmental factors like climate, geography, and natural resources can affect the suitability of a product for a particular market. Renata did not consider the physical/environmental factors like the climate and the consumer preferences in Malaysia, which led to her marketing failure.

Renata Is Global Marketing Manager for True Heart Jeans