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Global Marketing
Quiz 8: Entering Global Markets
Path 4
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Question 1
Multiple Choice
Shana and her finance colleagues are discussing the costs associated with an international market expansion,which includes the need for new product development funds.Their concerns represent __________ factors.
Question 2
True/False
The most important indicator of how quickly a firm is ready and willing to export is the speed at which resources beneficial to international competitiveness are developed.
Question 3
Multiple Choice
The fact that the typical channel of distribution in State Chemical's target market involves many intermediaries and several layers of pricing discouraged them pursuing business there.The firm was impacted by the target country factor of __________________________.
Question 4
Multiple Choice
The two categories of external factors considered in determining the mode of global market entry are ____________________________.
Question 5
True/False
While small and large companies are different in many respects,their choices of market entry methods are often the same.
Question 6
Multiple Choice
When Nutrablend Corporation assessed its mode of entry for operations in Belgium,it discovered that foreign sales office personnel were subject to high levels of corporate contribution to social security programs.Nutrablend then decided to utilize its UK sales office for sales into the market.The company was affected by the target country's factor of ___________________ conditions.
Question 7
True/False
Diamond Machining Technology was forced to improve its domestic operations by virtue of global competition.
Question 8
True/False
Responding to import competition from China and Israel,Diamond Machining Technology,discussed in Box 8-1,deliberately initiated exports of its diamond-based sharpeners to those markets.
Question 9
True/False
A large and growing domestic market will commonly provide incentive for companies to expand internationally.
Question 10
Multiple Choice
Bernie is poring over data accumulated to fine-tune his company's foreign market entry plans.His stack of papers include statements of business ethics,income and balance sheets,maps of geographic and market coverage and a series of client references.Bernie is most likely investigating __________________________________.
Question 11
Multiple Choice
Exporters that utilize intermediaries who specialize in this activity from the home base are implementing ___________________.
Question 12
True/False
The laws and regulations regarding import/export partnerships are generally consistent from country to country owing to the increasing numbers of foreign trade agreements.
Question 13
True/False
Exporting is limited to actual physical products that are produced outside the target country market.
Question 14
Multiple Choice
Low- to moderate-risk strategies commonly employed by SMEs include all of these options except _______________.
Question 15
Multiple Choice
"What are the key success factors for our products?" "Do we have excess production capacity?" and "Which of our products have the highest potential abroad?" are all questions posed when a firm determines ___________________________.