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Nimisha Is Marketing a New and Technologically Advanced Audio System

Question 35

Multiple Choice

Nimisha is marketing a new and technologically advanced audio system in India.Her target market includes men,ages 21-35,who have graduated from college and are currently employed in management roles.The most effective means of communicating with this target market is through ______________________.


A) traditional media
B) interactive media
C) broadcast media
D) an integrated strategy of direct mail and focus group research

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