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If an International Market Is Different and Unfamiliar to a Company,it

Question 38

Multiple Choice

If an international market is different and unfamiliar to a company,it should consider___________________.


A) eliminating international marketing research as a step in the market entry process
B) reconsidering that country as a potential target market
C) conducting marketing research with internal personnel only to reduce costs
D) using market research providers that specialize in that market

Correct Answer:

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