Which of the following products are generally manufactured by multinational enterprises (MNEs)pursuing a global-standardization strategy?
A) Products with a high value-to-weight ratios like luxury goods
B) Commodity products like computer hardware
C) Consumer products related to national and/or religious identity like food
D) Products that carry country-specific quality associations like wine

Question

Quizplus · Accepted Answer

MNEs that manufacture commodity products (such as computer hardware) or offer services (such as business process outsourcing) generally pursue a global-standardization strategy.

Which of the Following Products Are Generally Manufactured by Multinational