A(n)_____ arises out of the combination of high pressure for local responsiveness and high pressure for cost reductions.
A) transnational strategy
B) multidomestic strategy
C) international strategy
D) global-standardization strategy

Question

Quizplus · Accepted Answer

Multinational companies pursuing a transnational strategy attempt to combine the benefits of a localization strategy (high local-responsiveness) with those of a global-standardization strategy (lowest cost position attainable). This strategy arises out of the combination of high pressure for local responsiveness and high pressure for cost reductions.

A(n)_____ Arises Out of the Combination of High Pressure for Local