Adidas acquired Reebok primarily to

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To compete more successfully with Nike, the worldwide leader in sports shoes and apparel, Adidas acquired Reebok for $3.8 billion. This acquisition allowed the now-larger Adidas group to benefit from economies of scale and scope that were unachievable when Adidas and Reebok operated independently. The hope was that this would help in overcoming Adidas' competitive disadvantage vis-à-vis Nike. In the meantime, Under Armour has outperformed Adidas in the U.S. market and has become the number two after Nike.

Adidas Acquired Reebok Primarily to