Coral Orchids is a chain of premium hotels around the globe that charges higher prices for its rooms and suites when compared to the average industry standards.Yet, the hotel enjoys the largest market share in the industry.This is mainly due its highly responsive staff that has a strong commitment toward achieving a 100 percent guest satisfaction.In this scenario, which of the following is the key value driver?

Question

Quizplus · Accepted Answer

In this scenario, the key value driver is superior customer service. The most salient value drivers that managers have at their disposal are product features, customer service, and complements. Managers can increase the perceived value of their firms' product or service offerings by focusing on customer service and responsiveness.

Coral Orchids Is a Chain of Premium Hotels Around the Globe