The first group of customers to enter the market for a new product are called
A) early adopters.
B) first users.
C) innovators.
D) adventurers.
E) initial customers.

Question

Quizplus · Accepted Answer

The first group of customers to enter the market for a new product are called innovators, as they are the ones who are willing to take risks and try out new and untested products. They make up only a small percentage of the total market, but their adoption of the product can be critical in determining its success or failure. Early adopters, first users, adventurers, and initial customers may also be terms used to describe the same group, but innovators is the most widely recognized term in marketing literature.

The First Group of Customers to Enter the Market for a New