Some researchers claim that the spread of new products is similar to a viral infection,suggesting that
A) products that are too new can hurt you.
B) new products change and mutate as rapidly as a virus does.
C) only high-technology products can stop the diffusion.
D) lead adopters become "infected" or enthused with the new product and subsequently infect others by telling them about it.
E) medical professionals are the first to hear of most new technologies.

Question

Quizplus · Accepted Answer

The analogy of product diffusion as a viral infection suggests that lead adopters become infected or enthused with the new product and subsequently infect others by telling them about it, similar to how a virus spreads from one person to another. This is why option D is the best choice. The other options do not accurately reflect the analogy.

Some Researchers Claim That the Spread of New Products Is