In which stage of the industry life cycle do both cost leaders and differentiators adopt a hold-and-maintain strategy to defend their business models and ward off threats from focused companies that might be appearing?
A) Late majority
B) Growth
C) Shakeout
D) Mature
E) Decline

Question

Quizplus · Accepted Answer

In the mature stage of the industry life cycle, the competition is intense, and the market is saturated, making it difficult for new entrants to gain a foothold. Both cost leaders and differentiators adopt a hold-and-maintain strategy to defend their business models and ward off threats from focused companies that might be appearing. This is because they have already established a strong market position and brand reputation, making it easier for them to maintain their market share rather than trying to expand it further.

In Which Stage of the Industry Life Cycle Do Both