Which of the following strategies for fragmented industries grants the right to use the parent's name,reputation,and business model in a particular location or area in return for a fee and often a percentage of the profits?
A) Chaining
B) Horizontal merger
C) Vertical merger
D) Franchising
E) B2B

Question

Quizplus · Accepted Answer

Franchising grants the right to use the parent company's name, reputation, and business model in a particular location or area in return for a fee and often a percentage of the profits. This is a common strategy used in fragmented industries such as fast food, hospitality, and retail.

Which of the Following Strategies for Fragmented Industries Grants the Right