Which of the following factors that affect market growth rates refers to the degree to which a new product is perceived as better at satisfying customer needs than the product it supersedes?
A)Complexity
B)Relative advantage
C)Compatibility
D)Trialability
E)Observability

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which a new product is perceived as better at satisfying customer needs than the product it supersedes. Complexity refers to the degree of difficulty in understanding and using the new product. Compatibility refers to the degree to which the new product is consistent with existing values, experiences, and needs of potential customers. Trialability refers to the ability of the customer to test or experiment with the product before making a purchase, while observability refers to the degree to which the benefits of the product can be easily observed or communicated to others.

Which of the Following Factors That Affect Market Growth Rates