Differentiation is least effective when it is based on
A) physical features.
B) service quality.
C) an appeal to the customer's psychological needs.
D) reliability.
E) product quality.

Question

Quizplus · Accepted Answer

Physical features such as color or shape can be easily copied by competitors, thereby reducing the differentiation effect. Companies should focus on differentiating through factors that are difficult for competitors to replicate, such as service quality or an appeal to psychological needs.

Differentiation Is Least Effective When It Is Based on