Info Tech,Inc.makes complex telecommunications products,such as cellular telephones.Because this company has a distinctive competency in research and development,it should try to differentiate its product through
A) reliability.
B) innovation.
C) advertising.
D) service.
E) low price.

Question

Quizplus · Accepted Answer

Since the company has a distinctive competency in research and development, it should differentiate its products through innovation to showcase its unique capabilities and products. Thus, it can appeal to customers who value and are willing to pay for innovation and advanced technology in their cell phones.